If you have ever watched Hardcore Pawn or are a fan of the show, you may have noticed it seems a little scripted. Some have went as far as to question if the Golds really even work there full time.
The answer is yes, sort of. Les and Seth Gold do go to work at the shop daily. However, Ashley is another story. According to several sources, she only shows up during production. When the show is not filming, Ashley is no where to be found. She does it for the publicity... and the money of course.
Ashley Gold is married to Jordan Broad. Mr. Broad is quite the entrepreneur. Daddy Les has made a decent living hustling desperate people out their tennis shoes but Sugar Daddy J.B. is where "Ash" gets her dollar bills.
Mr. Broad is the CEO of The Institute for Applied Creativity, the COO of Chalkfly.com and even has a consulting business, JRB Market Consulting. He was the force for Intel during the worldwide launch of the Pentium 4 processor. Pretty impressive resume. Jordan was also the brains behind the book that a ghostwriter wrote, For What It's Worth: Business Wisdom from a Pawnbroker
Why would anyone show up to a J.O.B. everyday and endure the abuse they portray on this show? They wouldn't and she doesn't.
So don't feel sorry for Ash when some "staged" customer gets all up in her grill. She can endure it in order to get that paycheck from the production company. Does she need the money? Of course not but when you have Gold blood running through your veins, you grab all you can get.
